Make Sure Your Site Is Mobile-Ready

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The latest generation of smart phones give users the ability to do almost everything they can do on a computer. Since the advent of iPhone, things have certainly changed in the mobile market and how we look at the Internet.

The smart phone market is already going strong and expected to go bigger in the coming years, with people accessing the Web on the go and being online from everywhere. As an online marketer, how can you leverage this huge population of smart phone users? If you haven’t guessed by now, the way you can profit from this is by creating a mobile website. If you know what you’re doing, you can become a pioneer with this emerging new way to access the internet. In this article we’ll be looking at some essential points to remember when you create a mobile website.

mobile ready websites

People will usually forget that life doesn’t ever stay the same and things change and evolve all of the time even when those changes and evolutions are small. So take these facts to heart and don’t allow what has happened to others to happen to you or to your Internet business.

If your site has been operational for a few years (or longer), then obviously you can do a few things to update the content that exists on your site. This can mean either adding more content or replacing old content or both. Make sure that any downloadable content, like PDFs, you offer through your website are as up to date as possible. You can easily market them to your readers as being updated for the current year, etc. There will be some on-page SEO value in terms of being new content. It’s also in the best interest of your audience if you help keep them up to date with the most recent market news.

Build a List: If you thought list building was only about collecting email addresses, think again. In this new age of mobile phone technology, text marketing is just like e-mail marketing was when it first started. What is useful is that you can reach out to your prospects and customers and get instant results and feedback in a personalized way.

For future promotions, once you build your list using your mobile website, it will be easy to sustain a continuous income. Spamming and permission-based e-mail share a very thin line in regard to how much e-mail is okay to send when using this method. It is very easy to be accused of spamming when you just start out online. Patience is a virtue when you start out because it takes time to build up your list. I like this Inc.com page and this Entrepreneur page for the details on list building.

If your site has pages that are just not cutting it or making the grade in terms of search marketing, then you must take action right away. Be sure that the on-page keyword phrases you are using actually match what they need to be. You can also try the closely related equivalents you come up with on your own but you should only use this approach if you want to try out some A/B split testing. It’s best to not scrap a page entirely and rewrite it from scratch but if you want to try it, it’s up to you. You should also try to look at each page according to its own merits and its own context.

Using Short Forms: People that access your website via their phones will not have the patience to fill out long forms while they are visiting even if it is only texting. You must keep in mind that the mobile visitor is not going to want to fill out a long form on your mobile site, therefore, you must make it as easy, quick, and painless as possible to see results.

As you can see, utilizing only the most important fields when creating your form is imperative. For example, if you’re going to ask for their contact information, only ask for their email address; the rest of the information can be asked later on. What you need to do is make your site visitors convert into prospects and customers, while respecting them as people.

For the sake of your return traffic, work hard to keep your website from seeming stale. This is typically what kills your website in terms of its marketability. People will usually stop paying attention if something doesn’t change and that’s why it’s dangerous. So, all you have to do is change out some of the content or copy that has been the same since, well, forever. You can revise copy for your optin download, or anything else that has remained the same since you started your site. But be very careful about the most important on-page factors such as headlines and link anchor text. You do not want to change any of them as it can cause a reset effect with your rankings, maybe.

We always find it funny when we hear people say that PPC advertising doesn’t ever work and only causes people to lose a bunch of money. The fact is that pay per click advertising has worked pretty well for some people and incredibly well for others. So, always learn about a marketing method before you dive into it though when it comes to PPC you can only read so much before it comes time to learn by doing.

Make Use of Mobile Commerce: Make sure your products and services can be purchased using mobile commerce, as many customers find it convenient to shop while on the phone. Customers can have their purchases billed directly to their phone bills, or via Paypal, and lots of people prefer to pay this way. Mobile commerce is probably the easiest possible way for people to buy your products, which means you can make lots of impulse sales this way. Why limit the number of ways people can buy from you? Don’t let the idea of building your first mobile website intimidate you; it’s not really that different from creating any other kind of online content. Mobile phone users are eager to find great content that they can access from their phones, and it’s up to you to give it to them.

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